Take Your Career to the Next Level
With the Director of Operations Certification
The next step for female project managers, human resource professionals, and operations managers who want to build a career (regardless of your past business or corporate experience) that leverages their gifts and brings them ease.
Dear checklist-loving, type-A, fact-finding, behind-the-scenes gal: there’s something you need to know.
Your skills are far more valuable than you realize.
But perhaps you haven’t been able to figure out how to leverage your love for streamlining, managing projects, leading a team, or tracking the numbers… at least not in a way that brings you the legacy life you are longing for.
- You’re amazing at keeping things running on the backend of a business, but you aren’t earning the income you’d like to be (probably because you’re not serving at your highest potential).
- You’ve got ideas and insights that you know will move a business forward, but you’re not sure how to move into that strategic partner role (and be appreciated for the brilliant woman you are).
- You’d rather create a spreadsheet or set up a project plan than create reels or record podcasts… but most of the advice about advancing your career seems to include doing the things you hate.
You’ve been looking for a way to combine your work experiences, your training and education, and your natural gifts and talents into a career path that works for you.
And you’re tired of feeling stuck, unappreciated, or confused about the way forward.
But most of what is recommended to grow a business in the online space doesn’t work for us operators.
I’ve got good news for you.
You don’t have to:
Build a large following by creating tons of content and showing up constantly on social media
Spend all your time implementing when you know you have the potential for much more
Create digital products and courses that require constant marketing and ever-changing ads
What if I told you that it is possible to create a career path that leverages your operations skills and leads to the legacy life you desire?
How do I know? Because I’ve done it myself, and I’ve helped hundreds of other women do the same.
After 15 long years of working in human resources and as a project manager at a Fortune 150 company, I FINALLY stopped and asked the big question… “Is this really the career path that will best serve my purpose, my people, and myself?”
And thus began my journey into entrepreneurship.
But when I entered the online space, I thought I had to do it ‘their way.’
I tried building a movement, but soon realized that was not where I could make the biggest impact.
So I went back to my operations roots and began serving visionaries, using my project management and strategic planning skills.
At first, I undervalued my skills and undercharged for the value I was providing.
I took on way too many clients and worked too many hours, trying to achieve both the income and the lifestyle I had dreamt of.
It took a lot of time, energy, and investment in myself… but finally I found a way to serve my clients at the highest level, be seen as a strategic partner in the business, and get paid the income my experience and skills were worth.
As I stepped into the Director of Operations role, I soon saw the demand for this key position in businesses all around me.
Through my journey, I’ve discovered 3 truths:
- Operations are the KEY to a business being able to grow.
- Visionaries need a trusted strategic partner with operations skills.
- Operators often struggle to show up as the experts we are, but once we do, watch out, world!
Bottom line?
The world needs YOU and your operations gifts.
And you deserve to get paid for the value you bring.
So how do you become an expert and get paid like one?
There are 3 keys to showing up like the expert and creating the career path you desire:
Confidence
Confidence in your natural operations skills and talents.
Competency
Competency in the 5 core areas of operations: Strategy, Project Management, Human Resources, Financials, and Data.
Community
Community of like-minded women who provide encouragement, support, and tough love when you need it.
I call this the Ops Authority Advantage, and with these 3 keys, you will have what it takes to move your career to the next level.
And I’ve got good news, friend.
X You don’t have to go out and hire a mindset coach to work on your confidence.
X It’s not necessary to spend thousands on a business education to learn about operations (though if you have one, major props to you).
X You don’t have to go searching for your biz besties who also understand the world of operations…
Because I’ve created a program that will give you all of this (and more).
You will find everything you need to take your career to the next level with the:
Director of Operations Certification
The next step for female project managers, human resource professionals, and operations managers who want to build a career (regardless of your past business or corporate experience) that leverages their gifts and brings them ease.
With the DOO Certification, you’ll be able to:
SHOW UP AS AN EXPERT
- Show up as an expert in the key areas of operations (so that you can confidently serve your clients or employer as a strategic partner)
- Possess high-level operations skills (even if you don’t have previous experience in all the core areas of ops)
- Stop doing work that doesn’t light you up or is below your skill level
Take control of your career
- Charge for the value you bring in a business (without questioning your skills, value, or ability to perform)
- Design a business or career path that aligns with your natural gifts and personal goals (without sacrificing what matters most to you)
Become a strategic partner
- Wow your leaders (without spending hours creating your own frameworks and templates)
- Get on the same page with your visionary CEO (so that you both stay focused on the key priorities in the business)
Become part of a powerful community
- Reach out to your network of like-minded women for support (so that you never have to feel alone in your ops career)
- Access job opportunities geared towards certified DOOs
What’s Included in the Director of Operations Certification?
Over the course of 6 months, you’ll receive the following:
Pillar: Foundations [Career Development]
Mindset [Career Development]
While it’s essential to have the operations skills to be an effective Director of Operations, it’s also vital to have the right mindset. That’s why we don’t just cover core operational skills but also provide additional resources to help you in your overall career.
After, you will be able to:
- Understand why mindset matters to you and to your leaders
- Recognize your own mindset issues and areas where you can grow
- Know how to show up powerfully as a leader for yourself, your projects and your team
Mission, Vision + Values [Career Development]
Begin the program completing fundamental exercises that are often overlooked, but necessary to create a strong foundation for your business. These will be a guiding light as you build your business and are faced with daily decisions.
After, you will be able to:
- Make decisions based on values created from your highest priorities
- Feel confident enforcing boundaries you’ve set
- Clearly communicate what you do, how you do it and who you do it for to attract your ideal client
- Set personal and business visions to aspire to
DOO Business Models [Career Development]
As a Certified DOO, you will have plenty of businesses to support and in certifying hundreds of students, we’ve found defining characteristics that create a working environment that naturally allow your skill sets to thrive.
After, you’ll be able to:
- Understand the various types of businesses that use operational support
- Identify which business structures are ready for a DOO and strategic partner
Pillar: Strategic Mapping Model™ [Core Operations Skill]
One of the biggest challenges of working as a Director of Operations is ensuring that everyone is on the same page about where the business is going. That’s why the Strategic Mapping Model™ is so vital, and why it’s been referred to as “the gold” of this program. You’ll learn what it is, how to implement it, and even have the opportunity to practice with others.
At the end, you’ll be able to:
- Start every client relationship right by getting on the same page and setting the strategy for the future with the Strategic Mapping Model™
- Implement a tangible process that will impress your employer or clients and have you confident as a strategic partner in the business
- Package, price, and sell this new service
Pillar: DOO Disciplines
DOO Role Overview [Career Development]
How do you set yourself apart as a Director of Operations? Communication! You’ll learn best practices to implement from discovery call to onboarding to leading your first team meeting and all of the inbetween like contracts, invoices and key documents.
After, you’ll be able to:
- Conduct a discovery call with confidence
- Lead your new client through a seamless onboarding process
- Add resources and templates to your business from our toolkit
- Share regular reporting + lead core meetings
Project Management [Core Operations Skill]
An essential aspect of the role of a Director of Operations is project management. In this module, you will gain practical skills and insights into how to effectively manage a project with a leadership mindset, including identifying stakeholders, setting a budget, monitoring progress, and more. You’ll have the chance to not only learn the necessary elements of project management but also practice them with a case study.
When you complete this training, you will:
- Be able to effectively set up and manage projects in your client or employer’s business
- Add to your toolbelt with templates for managing a project from start to finish
- Learn our methodology for creating and documenting processes
Human Resources [Core Operations Skill]
As a strategic partner in your client’s or employer’s business, you may oversee and manage the human resources of the organization. In this 3-part module, you will learn about Talent + Diversity, Hiring, and Managing + Development. This module will allow you to bring immense value to your clients or employer because of the breadth and depth of the training you’ll receive.
By the end of this module, you will:
- Understand and oversee the entire Talent Management Cycle
- Be able to perform an Organizational Design
- Have a plug and play system for successful hiring
- Effectively manage team members + build team culture
- Have the ability to offer multiple services in the HR realm within an organization or as stand alone services
Financials [Core Operations Skill]
When serving as a DOO, your ability to understand financials and perform basic financial reporting is key. This skill will set you apart from other service providers as you’ll be able to help your client or employer make informed decisions. In this module, you will gain training and practice in the area of financials–no more feeling afraid of the finances!
Afterwards, you’ll:
- Understand key financial terms and be able to interpret reports so you can communicate confidently around financial health
- Know the questions you need to ask leaders during onboarding in order to gain an accurate view of their financials
- Be able to provide strategic financial guidance to your leader–priceless!
KPIs [Core Operations Skill]
Once you have the foundational strategy set for the business, it’s essential to know what KPIs (Key Performance Indicators) you’ll track, have a plan for how to track them, as well as keep track of vital business information. In this module, you’ll learn exactly how to do all of these… even if you’re not a data nerd!
When you complete this training, you will:
- Know why KPIs matter and understand our process to identify KPIs
- Set up a report for the businesses you are serving in
- Manage tracking, reporting and reassessing KPIs
Pillar: Business Coaching
Offer Creation + Hot Seat Coaching [Business Building]
It’s time to take action! You’ll revisit your Mission, Vision + Values statement and select the business pathway you’re going to pursue. Then answer 5 P’s; process, packaging, pricing, pitching, and prospecting for your new offer. These weeks include video trainings, co-working sessions, and live hot seat coaching.
By the end of this module, you will:
- Map out your customer journey
- Have an offer and package that over delivers without sacrificing boundaries
- Establish a price for your offer, based on your financial goals
Momentum Week [Business Building]
Action creates confidence and confidence creates cash! You’ll learn best practices and tips on how to prospect, pitch, and sell your brand new sparkly offer then get out there and do it. This week includes video trainings, daily live action calls, and concludes with our graduation celebration.
Afterwards, you will:
- Identify who to start having conversations with about your new offer and how
- Learn best practices for prospecting and referrals
- Participate in our challenges to move your business forward
- Celebrate all of your dedication, success, and accomplishments
Within each module, you will receive:
- Video training
- Interactive workbook and supplemental resources, tools, frameworks
- Live Coaching Call with Natalie or an expert coach
- Weekly, live coaching calls led by Natalie or an Expert Coach
- Case Study to gain mastery
Other extras inside the DOO Program:
- Personal accountability coach (so you stay on track with the program and have support when you need it)
- Milestones (to evaluate your progress and make sure you’re understanding the material)
- Private FB group for your round (so you can build relationships with your peers)
- DOO Support Sessions for peer networking and additional support
In less than 6 months, we’ll help you take your career to the next level by becoming a Certified Director of Operations.
We’ve been told that our program is equivalent to a Master’s level program, and we are confident that if you take what you learn, you will be able to receive a full ROI on your investment.
Our Commitment to You:
When you join the Director of Operations Certification, we are making a commitment to one another. You are committing to yourself and to the program so that you can uplevel your career. Our team is committed to providing you with top-notch training, unparalleled support, as well as the coaching and guidance to help you be successful.
Due to the parameters for entry and the nature of the program, there are no refunds or money-back guarantees. We are fully committed to the success of our students.
Your Investment:
$7,500
If you already know this is where you need to be, then
*Funding Options Available
What Our Students Are Saying
Kalish Nesbitt
The Director of Operations Certification program has completely up-leveled my business. In my early days of entrepreneurship, I spent countless hours consuming YouTube content, DIYing everything in my startup, and at one point I became a website developer (in my mind, lol). I eventually felt the need to organize all of this knowledge and create a valued service-based business. The knowledge, support, and tried and true systems that I gained from this program have empowered me to relate to my clients on a deeper level as their strategic partner. I truly understand the array of emotions one can experience as a business owner and I help them stay encouraged and focused on their vision.
Nina Mohorič Pajić
Since starting a DOO certification my business has changed tremendously. I gained new clients in the first 3 months of the program, I was able to include Strategic Mapping Model™ in my offer immediately.
Today I don’t start a business relationship without first doing a SMM with a client. Because of that I have gained my investment back in a few months.
The program gave me so much confidence, it really opened my mind to possibilities and all the ways I can grow my business. The support that Natalie and her team of coaches provide is like no other. Also the community of peers is amazing.
What the certification process looks like:
- Apply for the program – to do so, you’ll need to submit the following scores:
- Kolbe
- Rocket Fuel
- Our team reviews your application and lets you know if you are accepted
- You pay your deposit
- Join the next cohort of students
- Complete graduation requirements
- Graduate
Our next round begins on February 6, 2023.
*Funding Options Available
Real Program Results:
We don’t just make promises about what we believe our DOO students will be able to do as a result of the certification. We also track the data and make sure we are delivering on the promises!
- 90% of our students have achieved up-leveling the avatar they desire
- 85% of our students have walked away with new offers
- 71% Get a full ROI within 6 months
- Students are bringing an average of $16,275 into their business within 6 months
- Our satisfaction rate is 90%, with over 300 students
- Our completion rate is 96% (as opposed to the online industry average of 15%!)
Here are some of our results that our students have reported:
90%
of our students have achieved up-leveling the avatar they desire
85%
of our students have walked away with new offers
320
women certified as Directors of Operations
$487,000
in revenue generated in Strategic Mapping Models since Fall 2020
90%
satisfaction rate of our students (over 300 so far)
96%
completion rate of the program
Why apply now?
As our program grows, so do the number of applications we receive. In each round of students, there is a limited number of students to ensure our team can serve you at the highest possible level. In addition, the investment in the program may increase in the future. If you are interested, apply today so that you can join the next round of students.
*Funding Options Available
after completing the DOO Certification, you’ll be able to
Earn more money
Develop new streams of income that don’t require any more time.
Build a purpose-driven business
Walk away with a perfect-for-you business that sells from day one.
Avoid burnout
Stop exhausting yourself with endless promos, and start building recurring business.
In just 6 months, you’ll gain the skill set and business structure necessary to make your success as a Director of Operations inevitable.
But only if you *show up*.
You’re the only one who can get you there… and the only one holding you back.
kind words from DOOs
Kimone Napier
Before the DOO certification, I was seeking support from ops professionals like myself. The knowledge shared not only by Natalie but other DOOs was amazing! The sense of community in the group is priceless.
Sarah Khan
Before starting the DOO program I felt like I was confined to a limited business type or model for my business. The employee mindset was still very much an issue despite having had success as a service provider for nearly 2 years.
Now I see the possibilities available to me. I can see my own path. I see myself as a leader in my own right. It’s been freeing. I’ve also made an incredible group of friends and peers that I know I can rely on to help me continually up level my business and my mindset.
Traci Green
I am a Full Time DOO in an executive seat and I would NOT have gotten here without trusting the process, commitment to do my part in the program, pairing up with my cohort besties and receiving Natalie’s generous mentorship on the weekly calls. Natalie truly over delivers in this program, I had never been in anything like it.
All of this for just $1,250/month (6 months)
*Funding Options Available
as part of the application, you’ll need to have the following:
So, it’s about time I introduced myself, right?
I’m Natalie! I’m a former project manager and human resources leader turned Director of Operations mentor.
After spending 15 years in corporate at a Fortune 150 company, I dove headfirst into entrepreneurship… where I get to leverage my corporate experience and leadership skills in the online and small business worlds.
When I transitioned from corporate to entrepreneurship, I managed dozens of 6 and 7-figure businesses. I kept them running smoothly, so the CEO’s could focus on being visionaries – building relationships, being the sales engine, and creating content. I did this by leveraging my experience while tailoring it to the online space. As a result, we scaled their businesses with my proprietary Strategic Mapping ModelTM, building organizational structures, and establishing systems. Before long, capacity set in and I was determined to serve in a greater capacity.
I’m definitely a change-the-world kind of gal.
It was time to duplicate my success and establish a respected profession for my peers. The Ops Authority is the leading educational company for driven female professionals who desire to serve the growing online entrepreneurial economy in a supportive, strategic executive role.
Our mission is to equip female operations experts with the skills they need to leverage their leadership abilities on a bigger stage, take charge in their own businesses, and create the lives they truly want.
I’m also a candid, sports-loving, working mama who takes no excuses and will push you to be your best self every single day… and then give the biggest high fives for every win!
When you graduate from the Director of Operations Certification Program, you’ll…
be certified
You’ll have all of the skills you need to operate high-level businesses successfully, and the certification you want for an immediate boost in value.
Have a Fully Stocked Tool Box
Have access to all of my licensed resources, templates, and scripts that you can leverage for your own services.
Have a Life
Your brand new business will work to support the lifestyle you want to live, not the other way around. Your new skill set will allow you to bring in more money, working with fewer clients – you actually like! The ones that value you!
receive referrals
With the referral network exclusive to graduates of the program, you’ll be working with dream clients in no time.
Listen — I know you see a new course or group program coming out every two weeks that promises to be the silver bullet you NEED for success… But becoming a DOO means having a real, actionable skill set that will enhance your value and raise the revenue of your business.
The Director of Operations Certification Program is PERFECT for you if…
- You have over two years of experience in project management and a desire to lead.
- You want to be fully credentialed in all aspects of operations.
- You’re ready to up level your clients and your business in a sustainable way.
- You want access to proven proprietary tools and resources.
- You desire to have a mentor and community that gets who you are and what you do.
- You want to build and scale a business that supports you — not the other way around.
When it comes to investing your money, the goal should always be to see a return on your investment — and this program is the surest way to do so.
So if you know you’re ready to take on a Director of Operations role and learn from someone who’s been in your shoes and scaled her own business, then…
Frequently Asked Questions
How is this program different than an OBM certification?
To begin, I’ve never gone through the OBM certification but I’ve been in the online space for nearly 5 years. I’ve worked with OBMs, managed them, and hired them. As with all service provider positions, there is a large variance between one person to another, everyone delivers differently. And I’ve seen the difference between certified OBMs and non-certified OBMs. My understanding is that the OBM profession is built as a progression from the Virtual Assistant role, which is primarily execution-based. The Director of Operations certification is based on experience that is not exclusive to the VA space, but rather looks at leadership, experience in operational fields, and project management rigor.
The DOO role is a strategic partner in a leadership position of a successful and scaling business. In this role, you integrate over implement. You lead and build teams. You design strategies and new products and services. You implement systems and processes. Ultimately, you are a project manager, the right hand for the CEO, and do these with your innate leadership skills.
If you’re trying to determine which training would be best, I would look at the curriculum and who you enjoy learning from. Both are great programs! Also look at the outcomes from those that have been through the different certifications and evaluate which matches your goals most closely. I’m clearly fond of the successes of the certified DOOs and the emerging profession we’re cultivating. It’s unique and I’d love you to be a part of it.
Here’s the syllabus for the certification. bit.ly/DOOsyllabus
If I’m already an OBM, is this program for me?
Unlike an OBM, DOO’s utilize the expertise of the business owner or marketing director to guide the strategy. The DOO position is an executive-level role that can be a progression from the OBM role. This certification will allow an OBM to level up your client base so you can move toward a business model with fewer clients and more profit. You will also learn new frameworks that can be monetized immediately.
How much time do I need to commit to this program on a weekly basis?
I advise all students to plan to dedicate up to 3 hours per week to consume and implement the weekly content and curriculum and attend our weekly sessions.
Does this program teach how to start an Operations business?
This program is not designed for a novice operations skillset. It is for established operators. Some will have existing businesses and others will be taking the leap from corporate to entrepreneurship. Ultimately, this is for those who are established operators, leaders, and ready to take their skills to the next level.
As a bonus, you’ll receive a 12-step course called the DOO Business Bootcamp that is dedicated to turning your operational skills into a business. It covers marketing, visibility, offers, customer experience, and more. You will leave the certification program with a functional business that serves your lifestyle rather than having your services dictate your lifestyle.
Do you have a program syllabus I can see?
Yes – you can download the syllabus to review course topics and schedule here.
What’s the difference between a certification and a course?
A course does not have any criteria to join and complete, and it is also usually self-paced. A certification has a beginning and end date, and there is also criteria to join or complete the program.
Can I buy this program for a team member?
Absolutely! It’s so important for business owners to support their team members, especially if they love your business as much as you do. Just make sure they’re ready for the leap too!
What’s the investment for the program?
The current cost of the program is $7,500. There are also 2 payment plans available: 3 payments of $2,500 OR 6 payments of $1,250.
Do you have a cheaper DIY version instead?
The massive value in this program exists in the customized mentoring for you and your business. While the content is uniform for all members, the way you utilize it and implement it into your life and business is highly personalized. There is no way to effectively DIY that portion of the program.
Is there a money-back guarantee?
This is a highly-vetted program and my team and I will not enroll a member that is not a perfect fit. To that end, there is no money-back or refund in place as it is highly unnecessary considering the program parameters for entry.
What are the certification requirements?
There are three requirements that we will track as you’re navigating the certification experience. To graduate our program, we require:
- 90% of the course content is viewed.
- 70% of live calls are attended, live or recorded.
- 50% of case studies submitted.
*Funding Options Available
