Mindset [Career Development]

While it’s essential to have the operations skills to be an effective Director of Operations, it’s also vital to have the right mindset. That’s why we don’t just cover core operational skills but also provide additional resources to help you in your overall career. 

After, you will be able to:

• Understand why mindset matters to you and to your leaders
• Recognize your own mindset issues and areas where you can grow
• Know how to show up powerfully as a leader for yourself, your projects and your team 

Mission, Vision + Values [Career Development]

Begin the program completing fundamental exercises that are often overlooked, but necessary to create a strong foundation for your business. These will be a guiding light as you build your business and are faced with daily decisions.

After, you will be able to:

• Make decisions based on values created from your highest priorities 
• Feel confident enforcing boundaries you’ve set
• Clearly communicate what you do, how you do it and who you do it for to attract your ideal client
• Set personal and business visions to aspire to

DOO Business Models [Career Development]

As a Certified DOO, you will have plenty of businesses to support and in certifying hundreds of students, we’ve found defining characteristics that create a working environment that naturally allow your skill sets to thrive.

After, you’ll be able to:

• Understand the various types of businesses that use operational support
• Identify which business structures are ready for a DOO and strategic partner

One of the biggest challenges of working as a Director of Operations is ensuring that everyone is on the same page about where the business is going. That’s why the Strategic Mapping Model™ is so vital, and why it’s been referred to as “the gold” of this program. You’ll learn what it is, how to implement it, and even have the opportunity to practice with others.

At the end, you’ll be able to:

• Start every client relationship right by getting on the same page and setting the strategy for the future with the Strategic Mapping Model™ 
• Implement a tangible process that will impress your employer or clients and have you confident as a strategic partner in the business 
• Package, price, and sell this new service 

DOO Role Overview [Career Development]

How do you set yourself apart as a Director of Operations? Communication! You’ll learn best practices to implement from discovery call to onboarding to leading your first team meeting and all of the inbetween like contracts, invoices and key documents. 

After,  you’ll be able to:

• Conduct a discovery call with confidence
• Lead your new client through a seamless onboarding process 
• Add resources and templates to your business from our toolkit
• Share regular reporting + lead core meetings

Project Management [Core Operations Skill]

An essential aspect of the role of a Director of Operations is project management. In this module, you will gain practical skills and insights into how to effectively manage a project with a leadership mindset, including identifying stakeholders, setting a budget, monitoring progress, and more. You’ll have the chance to not only learn the necessary elements of project management but also practice them with a case study.

When you complete this training, you will:

• Be able to effectively set up and manage projects in your client or employer’s business
• Add to your toolbelt with templates for managing a project from start to finish
• Learn our methodology for creating and documenting processes 

Human Resources [Core Operations Skill]

As a strategic partner in your client’s or employer’s business, you may oversee and manage the human resources of the organization. In this 3-part module, you will learn about Talent + Diversity, Hiring, and Managing + Development. This module will allow you to bring immense value to your clients or employer because of the breadth and depth of the training you’ll receive.

By the end of this module, you will:

• Understand and oversee the entire Talent Management Cycle
• Be able to perform an Organizational Design
• Have a plug and play system for successful hiring
• Effectively manage team members + build team culture 
• Have the ability to offer multiple services in the HR realm within an organization or as stand alone services

Financials [Core Operations Skill]

When serving as a DOO, your ability to understand financials and perform basic financial reporting is key. This skill will set you apart from other service providers as you’ll be able to help your client or employer make informed decisions. In this module, you will gain training and practice in the area of financials–no more feeling afraid of the finances!

Afterwards, you’ll:

• Understand key financial terms and be able to interpret reports so you can communicate confidently around financial health
• Know the questions you need to ask leaders during onboarding in order to gain an accurate view of their financials
• Be able to provide strategic financial guidance to your leader–priceless!

KPIs [Core Operations Skill]

Once you have the foundational strategy set for the business, it’s essential to know what KPIs (Key Performance Indicators) you’ll track, have a plan for how to track them, as well as keep track of vital business information. In this module, you’ll learn exactly how to do all of these… even if you’re not a data nerd!

When you complete this training, you will:

• Know why KPIs matter and understand our process to identify KPIs 
• Set up a report for the businesses you are serving in
• Manage tracking, reporting and reassessing KPIs 

Offer Creation + Hot Seat Coaching [Business Building]

It’s time to take action! You’ll revisit your Mission, Vision + Values statement and select the business pathway you’re going to pursue. Then answer 5 P’s; process, packaging, pricing, pitching, and prospecting for your new offer. These weeks include video trainings, co-working sessions, and live hot seat coaching. 

By the end of this module, you will:

• Map out your customer journey
• Have an offer and package that over delivers without sacrificing boundaries 
• Establish a price for your offer, based on your financial goals 

Momentum Week [Business Building]

Action creates confidence and confidence creates cash! You’ll learn best practices and tips on how to prospect, pitch, and sell your brand new sparkly offer then get out there and do it. This week includes video trainings, daily live action calls, and concludes with our graduation celebration. 

Afterwards, you will:

• Identify who to start having conversations with about your new offer and how  
• Learn best practices for prospecting and referrals 
• Participate in our challenges to move your business forward
• Celebrate all of your dedication, success, and accomplishments

To begin, I’ve never gone through the OBM certification but I’ve been in the online space for nearly 5 years. I’ve worked with OBMs, managed them, and hired them. As with all service provider positions, there is a large variance between one person to another, everyone delivers differently. And I’ve seen the difference between certified OBMs and non-certified OBMs. My understanding is that the OBM profession is built as a progression from the Virtual Assistant role, which is primarily execution-based. The Director of Operations certification is based on experience that is not exclusive to the VA space, but rather looks at leadership, experience in operational fields, and project management rigor.

The DOO role is a strategic partner in a leadership position of a successful and scaling business. In this role, you integrate over implement. You lead and build teams. You design strategies and new products and services. You implement systems and processes. Ultimately, you are a project manager, the right hand for the CEO, and do these with your innate leadership skills.

If you’re trying to determine which training would be best, I would look at the curriculum and who you enjoy learning from. Both are great programs! Also look at the outcomes from those that have been through the different certifications and evaluate which matches your goals most closely. I’m clearly fond of the successes of the certified DOOs and the emerging profession we’re cultivating. It’s unique and I’d love you to be a part of it.

Here’s the syllabus for the certification. bit.ly/DOOsyllabus

Unlike an OBM, DOO’s utilize the expertise of the business owner or marketing director to guide the strategy. The DOO position is an executive-level role that can be a progression from the OBM role. This certification will allow an OBM to level up your client base so you can move toward a business model with fewer clients and more profit. You will also learn new frameworks that can be monetized immediately.

I advise all students to plan to dedicate up to 3 hours per week to consume and implement the weekly content and curriculum and attend our weekly sessions.

This program is not designed for a novice operations skillset. It is for established operators. Some will have existing businesses and others will be taking the leap from corporate to entrepreneurship. Ultimately, this is for those who are established operators, leaders, and ready to take their skills to the next level.

As a bonus, you’ll receive a 12-step course called the DOO Business Bootcamp that is dedicated to turning your operational skills into a business. It covers marketing, visibility, offers, customer experience, and more. You will leave the certification program with a functional business that serves your lifestyle rather than having your services dictate your lifestyle.

Yes – you can download the syllabus to review course topics and schedule here.

A course does not have any criteria to join and complete, and it is also usually self-paced. A certification has a beginning and end date, and there is also criteria to join or complete the program.

Absolutely! It’s so important for business owners to support their team members, especially if they love your business as much as you do. Just make sure they’re ready for the leap too!

The current cost of the program is $7,500. There are also 2 payment plans available: 3 payments of $2,500 OR 6 payments of $1,250.

The massive value in this program exists in the customized mentoring for you and your business. While the content is uniform for all members, the way you utilize it and implement it into your life and business is highly personalized. There is no way to effectively DIY that portion of the program.

This is a highly-vetted program and my team and I will not enroll a member that is not a perfect fit. To that end, there is no money-back or refund in place as it is highly unnecessary considering the program parameters for entry.

There are three requirements that we will track as you’re navigating the certification experience. To graduate our program, we require:

1. 90% of the course content is viewed.
2. 70% of live calls are attended, live or recorded.
3. 50% of case studies submitted.