When you decide to join an online course, what convinces you to invest? How do you determine if you’re going to get that precious return on investment?
Today we are talking about how the best online programs are obsessed with results. There are a lot of different things we can look at as consumers of online products, courses, coaches, or masterminds… but the thing you need to do the most active research on is the results that they are getting for their customers.
Evidence of Real Results
Results are the key ingredient that you need to consider when you are looking for the right program to invest in. It is far too easy to fall into the marketing traps of a one-size-fits-all formula.
- Does this solve a pain point that I’m currently having?
- Am I spending my resources because of the amazing marketing of the program or the attractiveness of the leader?
- If the leader/teacher is an icon, are we taking the time to actually get to know them?
- Does their teaching style resonate with you?
- Do you like/respect them?
- Does their presentation allow you to learn?
Make sure that you are purchasing for all the right reasons. You need to truly connect with the leader, but mostly you want to critically review the outcomes that they promise. What do you get by working with them/participating with them? What kind of results have they helped generate for their previous students?
When I look for training/coaches/programs, this is the biggest gap I see. This is why I have been hyper vigilant about defining and tracking the results for our Director of Operations (DOO) certification program.
In my path of learning and development, one of the things that was lacking was the gap in the promise of results. We have done this in a couple ways in the DOO program:
Every student has a coach
Every single student is assigned a coach that they meet with one-on-one each week. That coach fills in the gaps and serves as a resource for any questions that come up in the recorded trainings. This is related to the ROI that our students are having.
Experts in Key Areas
We provide expert coaches in key areas, specifically in the areas of operations, leadership, and communication. Experts address the specific situations, questions, concerns that students have and this has made a big difference in getting specific (rather than generic) responses.
We took the time to develop milestones in each of the tracks of our program. There are two different tracks in our program:
Employee track: If you are an employee in someone else’s business, they can sponsor you to come through the program. There are 6 different milestones to accomplish to make sure you stay on track, and they are focused on confidence and leadership.
Business Builder track: This is for the service provider who wants to build a business and have multiple streams of income or multiple clients at one time. This track includes an additional 6 milestones to hit. We define milestones so that the business builder can achieve exactly what they want when they join us.
Ask for Feedback
We continuously ask for feedback as people are going through the process and at the end of the program, relating to the content, coaches, and curriculum design. We make feedback an important part of the experience so that the students want to give us feedback. Since we were getting feedback more regularly, we started to make real time additions and adjustments based on what students need.
This is a real authentic group where people come in and ask questions, and are vulnerable with their experiences. It is a guarded safe group, and I love the way I see our community leveraging this asset. We are able to coach them through overwhelming situations that they don’t feel like they can figure out by themselves.
They also have true access to me. So many programs advertise access to the leader, but once you get inside, that leader is nowhere to be found. This is one of the reasons we set a maximum number for each of the cohorts. I want to make sure I have access to know everyone’s situation, and goals.
We build real, deep relationships with several layers… not just with your coach.
Give Access for Life
I’ve had lots of advice on how to do this, but I want to make sure that students can come back to the content that they start to lack confidence in. They can come back and have access for life, and as we make improvements to the content, they get those.
“It’s important to me that results don’t stop when teaching stops.”
We want this to be a community that they can leverage, because they continuously pour into it and point out the gaps. This is the breeding ground for a strong program as well as results for our students.
“I am obsessed with over-delivering and ensuring that our students get their return on their time, energy, vision, and investment.”
By The Numbers
We require results, and we only work with people who are hungry for them! Here are the real results that we have gotten for our students over the last few cohorts.
- 82% of our students have achieved up-leveling the avatar they desire
- 85% of our students have walked away with new offers
- 71% Get a full ROI within 6 months
- Students are bringing an average of $16,275 into their business within 6 months
- Our satisfaction rate is 92%, with over 200 students
- Our completion rate is 96% (as opposed to the online industry average of 15%!)
Weekly Ops Activity
Join the Ops Insiders Facebook Community:
Other Ways to Connect with Me: