Are you ready for 2022? What steps have you taken to wind down 2021 and to get ready to take on a new year in your business?
Today we are talking about the 4 things you have to get done before the year end so that you can walk into 2022 with ease. If you can get these things accomplished, you can relax and enjoy the holidays without them hanging over your head.
Four To Do’s for 2022
This is the perfect time of year to do some planning that will enable you to confidently step into the next version of your business.
1. Set Goals
I want these goals to make sense for you. First, visit your mission and vision statement. Your mission is who you serve now, and how you serve them. Your vision statement is what your business (and your life) will look like in 3-5 years.
Once you are clear, set your 2022 goals. Remember, this is a one year goal. What are you going to start in 2022 and how are you going to end?
“You can validate that you are on track by looking to see if these goals align with your vision.”
If they don’t, reconsider the goal and review your vision.
2. Create a Strategic Plan
A strategic plan is where strategic goals turn into a prioritized action plan so you can actually accomplish them. In step one, look to see if there are micro goals or projects that are embedded in them.
Once you have assessed the projects that go into the goals, you will prioritize those projects based on the month or the quarter in the order in which you are going to work on them. Be cautious about frontloading the first two quarters. Don’t overload yourself and create a false expectation that you will be able to accomplish everything.
If you have a model that leverages a launching cycle, create a launch calendar so you can see where your projects will be laid out. Don’t forget to take into account your vacation, holidays, etc.
3. Marketing Plan
How will you get eyeballs on your offers and services? Will this be sales calls, coffee chats, podcast appearances, social media, SEO, or something else? There may be a few different tactics you will leverage, but you need to pick a few that you want to dive into and explore. Also incorporate what you are already doing. Break each tactic down and plan out how you will accomplish it.
If you are running solo, limit yourself to a building or layering approach. Get one of these tactics up and going for visibility. Once it feels solid, begin layering on top of it with social media. Above all, make sure that you are delivering excellence for your paying clients (because you want them to remain paying clients), and then devote 20-30% of your time beyond that to this marketing plan.
Identify your marketing focus and pencil in the months you will dedicate to that particular item. You may also consider handing off some or all of these tactics depending on the stage of business that you are in.
4.Create a Team Plan
Look at your plan that is all laid out by quarters and months. You now need to create an organizational chart (even if it is just you). Are you going to need someone to help you accomplish this one year journey? If so, let’s start thinking about what your organization could look like in one year if you hit your revenue goals.
How can you reinvest or grow your team this year? This would be a great time to start thinking strategically about the right people to bring in. Create a chart of what you expect of your team looking like over the course of the next 12 months. Start thinking about the functions and responsibilities that go into each role.
You also need to create KRAs (Key Results Areas). This is what each person needs to perform in the next 30-60-90 days. This allows everyone to have a clear direction of what the expectation for each position is.
Four actions, four weeks left in the year… I challenge you to get this done!
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What is one of the goals you have set for yourself for 2022? Let us know in the Facebook group!
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