Do you have a plan to secure your next client? How can you build momentum in marketing yourself (even if it feels uncomfortable)?
My dear friend Abby Ashley is with me today chatting about how you get a client. Learning is great, but we also have to take action to secure that first client. This episode is sure to help you move forward with gaining your first (or next) client.
The start of a new year can be so exciting but can quickly become overwhelming with clients and projects. I want to invite you for a 5 day sprint, starting January 24th, called The Scope Creep Solution. Together we will learn how to stop scope creep before it starts, and resolve it if you are already facing challenges. Then we will set boundaries for your future with your clients.
If you are a female service provider in the online space you don’t want to miss this one!
Abbey Ashley is a speaker, blogger, and CEO of The Virtual Savvy. Her signature program, The SavvySystem, is an online training program that helps virtual assistants start and grow their own business from scratch. It’s her passion to make freelancing fun. That means more freedom, more flexibility, and more time to spend with family.
How do you help your community find their first (or next) client?
- Don’t let yourself get stuck needing perfection before you launch
- You are not alone if you get stuck: just get over the hump, and once you get your first client you will feel empowered
- Get the marketing ball rolling as soon as possible, you don’t have to know all of the details but it takes time to get momentum
“Action over perfection… there’s something so powerful about taking that first imperfect step.” – Abbey Ashley
- For service providers you don’t need to market to the masses
- You can replace your income with 4-7 clients
- Start with one-to-one personal relationships. Our number one strategy is the friends/family email
- Zero in on a target group of people by announcing it on your Facebook page
- Move the circle out, and reach your local network, i.e. networking events
- You can get to a point where your good reputation will do the marketing for you
- Focus on active marketing (building relationships) rather than passive marketing (posting on social media)
“We really underestimate the power of our own network.” – Abbey Ashley
“Once you start to do great work, word travels.” -Abbey Ashley
- Next, you need to start to engage in online communities, such as getting involved in Facebook groups, joining a hiring platform that posts job opportunities, or engaging in the online community at large
- Be super helpful
- Provide value first
- Finally, take the value first methodology and apply it to your dream clients
- Provide lots of value up front
- Listen to see what they need, and pick up on their pain points
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