• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
the ops authority

The Ops Authority

Transform your business and income

  • Home
  • About
  • Get Certified
  • Hiring
  • Podcast
  • Blog

Why Visibility Looks Different for Service Professionals

02/16/2022

How do you get in front of the right audience as a service provider? And how is it different from most businesses who are looking for a large volume of transactions?

Why Visibility Looks Different for Service Professionals

Subscribe to the podcast here

Today we are talking about a critical component of business: visibility. We will explain why visibility looks different for service providers rather than anyone else. 

 

What is Visibility

Visibility is the practice or art of getting eyes on your brand, service, or product. Visibility brings the people to you, and then marketing deepens the relationship and moves them closer to a sale.

“Marketing and visibility work in tandem.”

The practice of visibility is one that every business owner shares, but visibility as a service provider is going to look a bit different. 

Most service providers don’t need dozens of clients at one time, so we can adjust the amount of visibility and type of visibility that we are going to use to establish our business. The volume of eyes on you and your brand is a whole lot less than someone needing a lot of sales and transactions. You don’t need a ton of people so there is no need to cast a net that is going to bring in thousands of leads.

“Because you are selling a service, your delivery is of utmost importance.”

 

Visibility Tactics

As a service provider the delivery is the differentiator, so consider visibility mechanisms that allow the viewer to get to know you as a person.

  • Share your story
  • Communicate your values
  • Highlight client results

When coming up with a visibility plan, think of where your audience hangs out. How can you get in front of them? 

Make a list of ways and places where you think your market would find you. 

  • Where are they?
  • What do they do?
  • Where do they learn?

Then prioritize them in the order of ease of you; what can you implement as fast as possible?

 

Visibility Efficiency

Resist the urge for perfection, and consider a layering effect. Implement one method and work it to the point you can batch it. Then add another and repeat. You may want to take one or two days a month and work specifically on visibility. 

  • Batch reels
  • Batch podcast content
  • Social media planning
  • Podcast guest prospecting

The ways I was visible when I was targeting 5 & 6 figure business owners were:

  • Blogging with good SEO
  • Facebook and Pinterest
  • Short video trainings on Facebook page

“You want them to get to know you and the difference you make inside of a business.”

When I shifted to bigger 7-figure markets, my visibility plans changed as well:

  • Networking events
  • Podcast hosting and guesting 
  • Speaking

“Visibility is going to change. The one constant that should not change is the way that you deliver for your people.”

 

Weekly Ops Activity

Generate a list of places that your current audience hangs out, and how do they interact with brands? Let us know in the Facebook group!

 

Stay Connected:

Subscribe on your favorite podcast app. 

Join the Ops Insiders Facebook Community:

Success! Now check your email to confirm your subscription.

There was an error submitting your subscription. Please try again.

 

Other Ways to Connect with Me:

Private Facebook Community
Facebook Page
Instagram

 

Tweet
Pin1
Share
Share
Email
1 Shares

Share with your biz bestie

Tweet
Pin1
Share
Share
Email
1 Shares

Reader Interactions

Comments

  1. Jane says

    08/03/2022 at 6:57 am

    This episode really helped me to focus on the simple aspects of visibility and that it does not have to be overwhelming. Batching and repurposing content is such a time saver and I have been able to become visible with the mindset work done as part of the Inner Circle Group.

    Reply

Leave a Comment Cancel reply

Your email address will not be published. Required fields are marked *

X

Primary Sidebar

Get Certified

certified director of ops

natalie gingrich

I am a no-nonsense, sports-loving, working mama who will push you to be your best self every day. I’m married to my college sweets, Jess and have two amazing and talented kiddos – Zachary and Emery. We live in the best darn state there is….Texas. I’m Southern, snarky and silly for school supplies.

Learn More

Grab My Free Business Hub Template!

Instead of relying on your memory, sticky notes, Google documents, and your planner, you can keep all your essential info in ONE place.

NG Business hub computer image

Success! Now check your email to confirm your subscription.

There was an error submitting your subscription. Please try again.

listen to the podcast

  • Media
  • Resources
  • Hiring
  • Community
  • Contact

©2023 the ops authority I policies I brand + site by pop & grey