Do you know what kind of business models are supported by a Director of Operations (DOO) Certification? Are you curious if the program will accommodate how you want to structure your business?
Today’s podcast is all about how to monetize the Director of Operations program. Specifically, we are talking about 8 ways to make money as a DOO.
At the Ops Authority, we don’t want to create or instill a culture of a “cookie cutter” career. We realize we are helping women uplevel. We take what you have and amplify it, giving you training, frameworks and philosophies. We work on your confidence and positioning yourself in the way you want to be seen.
We have certified over 250 DOOs and have learned a lot about the possibilities of leveraging this training. This podcast today is a reflection of all the data we’ve been able to analyze, so you can see what is possible as a DOO.
We are getting ready to open up the next cohort of the DOO certification program soon! If you are ready to own the title of DOO, make sure you apply because the doors will be closing soon and won’t open up until the end of summer.
How To Make Money as a DOO
You may not see yourself in every one of these. We want to make sure you are creating a career around the skills that you naturally have, because that is where ease and fulfillment will come from.
“When you find the place where you shine the brightest with the least amount of resistance, you are able to own that…”
As a DOO, you are a strategic partner to the visionary or CEO and you take care of the operational strategy. You lead the team, are invested in the projects, and are looking to cultivate operational excellence.
1. Full Time Employee in a Small Business
We are seeing the need for full time operators expanding. These roles are popping up more and more in the last few years because businesses are growing faster than ever before. The digital economy has taken off. There are massive increases in sales and conversions, meaning the companies are scaling faster. At some point, companies will need to partner with someone to take over the operational support.
2. Fractional DOO
A fractional DOO means you dedicate a portion of your time to a particular client, and you will likely have multiple clients. In a fractional DOO situation, you are building your own business, and you still need to find time to market yourself. You will be providing services on a retainer basis, meaning that you stay consistently in that business month over month. This is the most stable model.
3. Consultant for Operations
As a consultant, you are a subject matter expert. You may have intellectual property, but you definitely have strong processes around the area you are an expert in. We have many women who take our Strategic Mapping Model™ and incorporate it inside of their business, sometimes as a stand alone service. In this case you would use the Strategic Mapping Model to create a strategic plan for businesses, which every business needs. This is an incredible tool for you to work in a project capacity.
4. Agency Owner
When you have these incredible skills, people start to come to you and the volume increases over time. You may think about building an agency, where you bring on DOOs, project managers or subject matter experts to act as account managers. As an agency owner you are attracting leads, doing sales calls and then handing off the relationship to the account managers.
5. Discipline Specialist
Some of the disciplines our students have are in the areas of creating processes, managing processes, documenting processes, tech, finance and data. There are specific disciplines within operations, and learning some of those will help you find the right clients. Then you can position yourself by leveraging the frameworks we teach, and amplify your specialty by going deeper. You can create a business around your operational skill set, then go deep and specialize in a particular area.
6. HR Business Partner
In this model, your main priority is around people. You will have to position yourself in a bigger business who has a need for a team. They are looking for a team manager and a leader of the talent who can figure out how the organization should be designed, how they will optimize, performance management, and hiring. We spend a lot of time on this skill in the DOO program.
“I have met very few CEOs who actually want to spend time in the HR space.”
7. Project management
Project management has so many opportunities, and you can do it on a retainer basis or utilize shorter term contracts. It’s up to you how you want to set up your business because you have the ability to do this in a way that suits you.
8. Product : Teaching Your Specialty
The typical path of a DOO is to create a retainer style business which allows you to be inside of a business and see the challenges that come up. But you will also see the opportunity. We have seen women who become specialists, and a little ways down the road they are able to create products such as courses, templates, or group programs where you are able to support groups of people by teaching and sharing your specialty using your own intellectual property.
Don’t forget to apply for the DOO certification program!
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