Using your Mission Statement as your Business Guide

Have you taken the time to create a strong mission statement for your business? If so, have you revisited it in the past 6 months?

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Today we are talking about why a mission is so important as we dive into a brand new year.

We are hosting our first ever conference in San Antonio, TX on April 11-13. Growth Getters Live will bring you tangible strategies that culminate into a plan for you, a service based business owner who is leveraging your gifts and skills into a product that you can offer to your audience. Make sure to check out our early bird pricing!

The Importance of a Mission

It’s natural to get into a reflective state at the end of the year. We contemplate everything that happened and how we can learn from it, how we should dream bigger, pivot, or innovate.

It’s a busy time of year with lots of competing interests, so even with the best of intentions, we find ourselves just checking off the necessary boxes to get through the end of the year.

Often, we don’t spend as much time looking forward.

“I want to help you reset, restart, and recalibrate what is ahead of you in 2023.”

The mission is a non-negotiable priority, and foundational to the work that we do. This is how we begin relationships with our clients!

I want to help you create or refine your mission for 2023.

Why does a mission statement matter?

It says what you do, and gives you a clear identity
- It also defines your team
It sets the priorities of your business
- It serves as guardrails when shiny object syndrome occurs
It is a magnet for your team
- As your mission expands you will need others around you who believes in the work that you do and is as excited to serve the same audience

“If you never define your success, it’s going to be difficult to put the priorities in place to make [it] happen.”

A mission statement keeps you on track, on a very straight and narrow path and allows you to see what the goal is that you’ve set for yourself.

The hardest thing for an operator is to make quick decisions, and if you have a mission statement you will have a clear path that will allow you to make your decisions just a little bit easier.

How to Craft a Mission Statement

A mission is all about why you exist; why you are in business.

Answer these questions. You have full permission to make this messy; get these thoughts out of your mind so you can start thinking things through, and then come back to it every 6 months to refine it.

Who do you work with? Speak to this person in your messaging and marketing, and it will draw these people in.
How do you work with them, and what kind of offer do you have?
What solutions are you bringing them? This is typically your product or your offer.
How are you different? What differentiates you from someone else? If you have intellectual property, a product, a framework or a strategy you are building, this is where you mention it.

Take imperfect action this year, put it onto paper, and let it empower you to give you the confidence to start talking to others about your mission. Let it help you communicate to others what you do, and become an authority in it.

I want you to stay super focused in 2023 and it starts with your mission!

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