How does mindset work affect how you show up in your DOO business?
Today, my amazing friend and peer, Melissa Froehlich joins me as we talk about the mindset shifts that she sees Directors of Operations (DOOs) making.
Melissa Froehlich is a sought-after business strategist, mentor, and certified mindset coach who works with established female entrepreneurs ready to own the role of being a leader in their business. She empowers and equips female entrepreneurs who want to carve their own path to build profitable businesses that bring them freedom and fulfillment. After leaving her Fortune 500 corporate job to follow her active-duty Air Force husband across the United States, Melissa rapidly built a booked-out, multi 6-figure coaching business where she empowers and equips female entrepreneurs who want to carve their own path to building profitable businesses. Through coaching, consulting, and community, she helps women finally see what is possible and become confident CEOs who grow their businesses based on their unique definition of success. Melissa’s holistic approach to business development helps women learn to develop their inner CEO through personal leadership development and the creation of customized, aligned business strategies that make sense for the unique individual. Melissa finds true joy in helping these trailblazing CEOs shorten their path to success, grow their businesses, and finally gain more freedom to pursue their dreams on their terms! In her spare time, Melissa enjoys spending time with her husband, daughter, and dogs while adventuring outdoors or exploring a beach somewhere in Mexico.
Melissa and Natalie
- Became friends as they started in online business and were aligned in their interests
- Build a friendship and Melissa partnered with The Ops Authority as a Mindset Coach
“Mindset shifts are necessary as we continue to evolve into our next best self.” – Natalie Gingrich
Mindset as the Most Foundational Work
“Mindset work and leadership is not a box you get to check, it’s a commitment to ongoing work.” -Melissa Froehlich
- Mindset work and leadership do get easier as you go because you have more data to go off of
- The thing she sees is that operators are often lacking the knowledge of who they are as individuals, and when they start to do the work of who they are they will uncover why they have their specific career desires and identify the mindset shifts they need to make
- When you get clear on who you are and how you lead, you can make your mindset work more strategic
- The root cause of imposter syndrome is different for everyone
- The beauty of mindset is that we can change it
“We can do work to change our mindset going forward, but it has to start with understanding who we are, and how we respond to things.” – Melissa Froehlich
What tools can help us “Know Ourselves”?
- [Melissa] We all like a tangible roadmap; that is the allure of assessments
- Do not let any assessment ‘define’ you; it’s data
- Mindset work is layers; use these tools as a guide
- We can’t only pay attention to the strengths; we have to also address the blind spots
- The Kolbe, The Enneagram, and Human Design are her current tools
- You need something to do deeper work with
- There has to be a lot of trust in the process, it will not necessarily click right away; it’s a new skill you will have to embrace
- [Natalie] These tools have to be met with practical experiences and self exploration of your own values
- These tools will not pull out your values
- They will pull out your traits and will provide you some validation
“Sometimes mindset work can be frustrating because we don’t have a way of quantitatively measuring it.” – Melissa Froehlich
“If you are building a business, knowing yourself is so important to make sure you are getting into healthy, safe relationships and building a business you actually love.” – Natalie Gingrich
What tips do you have with regard to mindset when making the move from “implementor” to “strategist?”
- The mechanism to make this possible is deeply rooted in mindset and confidence
- Confidence is what people buy, and what is “sexy”
- We have to lean into confidence, and it comes from the “doing”
- We can also get confidence by knowing ourselves more and embracing what exists
- You can use these tools (such as the Kolbe) to build confidence and shape the way you show up in discovery calls and shape your messaging
“The thing that holds people back from actualizing their dream of shifting… is confidence and trust… that they are going to navigate it with grace and ease and build confidence along the way.” – Melissa Froehlich
From a mindset perspective, how do we embrace “next best self” pricing?
- [Melissa] This is a scarcity mindset vs growth mindset issue, and where you show up on that spectrum
- Mindset shows up in different areas based on who we are, and our upbringing
- Replace the word cost” with “investment”
- This is mindset work
- Start referring to pricing as an “investment”, and use that language
- Pay attention to the feelings around money and understand how it shows up in how you are pricing your offers
- Be aware of where your tendencies show up
- You can be a good strategist but are you constantly under pricing yourself because of your mindset?
“This work will change you…looking at who you are will be the thing that you are never going to regret.” – Melissa Froehlich
“Operators are curious by nature and have the building blocks to create a really strong mindset” – Natalie Gingrich
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