If you’re the CEO of your business, what’s it like to be supported by a Director of Operations (DOO)? Exactly how can a DOO benefit your business? On the flip side, what if you love operations? What is it like to be a DOO? How can you work with a CEO?
In this episode, I talk with Redefining Mom CEO Monica Froese and her DOO Theresa Baretta. We dig into how Monica utilizes a DOO in her business and break down what Theresa does for Monica. If you want a behind-the-scenes look at the CEO-DOO relationship, listen in!
How Monica Felt Before She Brought on a DOO
Before Monica brought on Theresa as her DOO, she felt completely burned out.
Monica had just launched a course for the fourth time during the most stressful time in her mom-life. After she launched, she totally crashed. She knew she was working harder, not smarter and didn’t know what to do next. Monica felt completely overwhelmed.
How Monica Utilizes a DOO in Her Business
When Theresa came on, she:
- Systemized her business
- Helped her see the forest for the trees
- Navigated her through the hiring process
- Simplified her processes
- Got her out of feeling stalled
After Theresa came on, Monica had her two highest revenue months. A DOO allows you to be you. They’re a safe place and someone who helps you strategically grow your business.
“When you say yes to a DOO, you say yes to being a better leader.” – Natalie Gingrich
The Impact for Theresa as a DOO
Coming into Monica’s business showed Theresa the power of working with someone she can get behind because she believes in Monica’s vision and values.
She also helped Monica:
- Protect her time and create white space
- Gives her a step-by-step process to reach her vision
- Put her foundations in place
Monica’s Advice for CEOs Considering a DOO
Lots of people stay in a perpetual state of overwhelm and burn out, but you don’t have to.
“We don’t have to let ourselves get to burnout.” – Monica Froese
A DOO has a 10,000-foot view of your business. Sometimes as a CEO, you know what needs to happen but aren’t sure how to do it. A DOO also anticipates the leader’s needs. Having a DOO on your team gives you someone who is a leader in her industry and has the ability to put the pieces together, not just complete tasks.
“You can’t scale your time. It’s about leveraging your time and how you can multiply it through someone else.” – Theresa Baretta
How the DOO Certification Can Help You
If you love operations, the DOO certification can give you:
When you’re ready to learn more about becoming a DOO, go here.
Connect with Monica and Theresa:
Monica started Redefining Mom seven months after her first daughter was born as a way to cope with severe postpartum PTSD that she was unaware of at the time. She has a deep desire to help moms thrive at home and work. She is a strong believer that guilt has no place in motherhood and strives to empower moms to build a life that fits their own unique family value system. She has two beautiful daughters, 6 and 1 years old, and firmly believes everything she does is with the intent to give them a better life.
Monica is a professional blogger and Pinterest marketing expert. She has an MBA degree in finance and marketing and spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with huge brands like Microsoft, HP, and Cisco. Now, she provides online marketing education to professional moms who are looking to build profitable blogs through effective sales funnels and Pinterest ads.
Theresa Baretta lives and breathes operations. As the founder of Loop Link, her company introduces creative agency owners to sanity-saving operations so they can build an agency that runs beyond them. Systems may not sound sexy, but they make the difference between constant chaos to consistent creation.
Theresa and her team supports CEOs and serve as an extension of their team, helping them create a business and life that reflects their core values. Through implementing business operations and systems, Theresa and her team leverage proven systems to take busy, stressed CEOs from firefighting to fulfillment.
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