This year was a big year for me, and perhaps it was for you too. I experienced audience, technological, messaging, and marketing changes. I moved from being a client-services business to an education-business model. That’s a lot right?!
In this episode, I share year-end thoughts, reflections, and actionable exercises to help you wrap up this year. We want 2020 to be a more profitable and balanced year, so let’s discover what we can learn from 2019.
How I Handle Change
I’m a slow start entrepreneur. (Check out the Kolbe A Index to discover if you’re a slow start or a Quick Start.) When change comes, I freeze, try to make it right, and start systematizing and overthinking.
To handle change, I leverage the skills of the people around me to help me process the change and to motivate me to move well.
What 2019 Taught Me
In 2019, I learned …
- To get support when I feel myself procrastinating. Before I launched this podcast I suffered from imposter syndrome, and doubts started to settle in. When I procrastinate, I need to lean on those around me to keep me moving toward my goals.
- I need support when I travel for work. Traveling for business is stressful when the kids are at home. I need to rally the troops when I want to attend a conference.
- There are more profitable social media channels outside of Facebook. Normally, I go deep into one platform. This year I diversified into Instagram and LinkedIn.
- To go back to the marketing basics and create valuable opt-ins to grow my email list. When I honed in on the right offers for my ideal audience, my email list grew over 150%.
- To leverage mediums like podcasts. I put my relationships to work by committing to being a guest on almost 40 podcasts in 2019.
- Legal protection and polished image are worth the financial investment. I spent money to protect my intellectual property and to rebrand, and I couldn’t be happier I did.
- 1:1 calls have the highest conversion rate. Get on the calls if you have a high-touch, high-cost service.
- Data rules.
“With data, you learn. Without it, you gamble.”
“Connecting with people on a call leads to higher conversions. Period.”
Weekly Ops Activity
Write a social post or blog post about what you’ve learned in 2019 and tag The Ops Authority. It feels good to take a few minutes to reflect and most importantly document. And there’s something cathartic about being vulnerable and sharing it. That’s growth, and I invite you to do this activity this week.
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