Reflections from Make Your Mark Live

Are you wondering if a live event is worth the time and effort to attend?

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I have just returned from Jordan Gill’s annual event “Make Your Mark Live”, and I wanted to talk about the interactions and conversations I had.

At the end of each year, I do an episode with some of my peers entitled “State of the Union for Service Providers,”and this episode is going to be similar with insights about how the year is summing up for service providers. 

Make Your Mark Live

I attended this event because I wanted to support my longtime friend, peer, and educator Jordan Gill. She supports a lot of service providers so I knew my people would be there. Plus people in person are so much better!

High Points

• I got to see 3 of of my former DOOs
• I got to meet some ladies who aspire to be DOOs, and who are encouraged by me!
• I got to meet some former clients who turned into peers
• I got to meet some new friends, and some people in real life who have been in business a long while that I have been watching and learning from each other along the way
• I got to meet some of the podcasters whose shows I have been a guest on, and we got to continue our conversations
• I was lucky enough to meet people who I have partnered with in the past

“I have built connections with these people over time… and by being face to face we were able to break down one more barrier to learn exactly what was going on with them. The connections were hot!” 

Takeaways

• The word “transition” was probably the most common word that I heard throughout the conference. It seemed like everyone in the room was in a state of transition, and it was the spirit of the room. Everybody was on the move, tweaking old offers, refining their audience, switching their business models, or dialing in expectations. There was a lot of clarity inside this room. 

“Something that felt really good for me was seeing people feel very clear about their next step, and now it [comes] down to taking action on that step.”

• There was less emphasis on social media and a heightened awareness of real connections. People are understanding that social media is more of a “surround sound”, instead of something that moves the needle.
• People were talking about shifting from online avatars to selling and promoting their services locally. 

“I was affirmed that people are looking to make business connections and sales by serving a local audience more so than specializing in an online avatar…”

• Service providers understand that buyers are smart and they are becoming more and more aware. Because of that you need conversations to sell your services because they are not clicking the BUY button anymore.
• I did not hear anyone talk about Chat GPT, AI, specific technology platforms, or how to make 7 figures in one year… this is not what real people are talking about. Instead there were real  founders talking about how to hire operators.
• We had real conversations about how to build wealth as a business owner, how to enjoy and balance work and raising kids, how to go from good to great, and how to live in integrity. These conversations lit me up.

Make Your Mark Live was such a satisfying experience, and I loved going to support Jordan, and meeting all of the people, to connect deeper, and to walk away with some deep insights.

Weekly Ops Activity

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