This episode is the most personal one I’ve recorded in a long time. As the founder of The Ops Authority, I’m walking you through a year-long evolution, one that’s been bubbling under the surface, growing louder and more persistent until I simply couldn’t ignore it anymore. Today, I’m unveiling a vision that has become our reality: The Shop for Ops. What started as an idea too big to say out loud has now become a fully built, strategic, and accessible destination for operators who are ready for more. If you’ve been craving growth, clarity, and tools that fit your career and life, this is for you.
The Only Thing That Stays the Same is Change
I’ve mentored and coached people for decades, and I’ve said this line more times than I can count. The only thing that stays the same in business is change. Whether it’s economic shifts, tech disruption (hello, AI!), personal recalibrations, or team transitions, change is inevitable. For those of us who are operators by nature, service providers who love stability and control, this can feel uncomfortable. But it’s also necessary. Over the last nine years, I’ve had to change my own business countless times based on exactly these kinds of shifts. And this year, that change showed up as a brand-new vision for how we serve operators.
The Vision That Wouldn’t Go Away
A year ago, I felt something different. For six months, I didn’t say a word about it. I kept trying to talk myself out of the idea, searching for facts to prove it wasn’t the right time. But like a tea kettle reaching a boiling point, I couldn’t hold it in anymore. When I finally shared it with my team, we kicked off the most intentional, focused, and aligned project we’ve ever built: The Shop for Ops. Our goal? To serve every operator in any industry, at every level of their career. And to do it in a way that’s affordable, asynchronous, and deeply impactful.
The Shop for Ops Has Officially Arrived
So, what is the Shop for Ops? It’s a one-of-a-kind collection of trainings, templates, tools, masterclasses, and frameworks exclusively for operators. Everything is built for self-paced consumption, priced between $7 and $147, and designed to meet the real needs of operations professionals. Whether you’re entry-level, a seasoned chief of staff, or an owner-operator wearing all the hats, the Shop for Ops has something for you.
We’ve organized the shop around three core categories:
- Operational Skills
- Project management, tech, HR, data, admin, finance, and more
- Business Strategy
- Offers, marketing, pricing, lean operations, systems
- Career Growth
- Communication, leadership, balance, confidence, and soft skills
Every single product fits inside one of these, giving you a clear map to follow no matter where you are in your journey.
What’s Next for the Shop for Ops
Right now, the shop is stocked with 20+ products, and we’ve got 15 more already mapped out. And yes, I’m still dreaming up new ideas while I’m driving around town! But what really excites me is what’s coming in 2026, we’re evolving The Shop for Ops into a true marketplace. That means operators from our certified Director of Operations community will begin contributing their own tools and resources, creating a diverse, dynamic ecosystem of operational knowledge.
We’ll also be offering occasional All Access Passes, limited-time campaigns where you can purchase everything in the shop at a significantly discounted price. If you missed our launch, keep your eyes out for Black Friday. But you don’t have to wait. Head to the shop today and use the search bar to find what you need right now.
How the Shop for Ops Complements the DOO Certification
For those wondering if the Shop for Ops replaces our flagship certification program, the answer is a resounding no. The Director of Operations Certification remains our most in-depth, high-touch experience. It’s where you get one-on-one coaching, accountability, and a path to become a strategic partner to CEOs. The Shop for Ops is built to support a wider audience, those who need quick wins, targeted tools, and accessible price points. Whether you’re certified or just exploring, both resources have a place in your development.
This new era of operations is here, and I built it with you in mind. I hope you feel the heart behind the Shop for Ops and the opportunity it offers to take your career, your business, and your confidence to the next level.
“Every product in the Shop for Ops is designed to move you toward your next best self.” — Natalie Gingrich
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What type of product or training would you like to see inside the Shop for Ops?
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