What does it look like to build a business as a Director Of Operations (DOO)? How do you build a truly sustainable, profitable business utilizing the skill set of a DOO?
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A Director of Operations certification will help you leverage the unique skills and innate talents you already have. There’s no one way to build a DOO business, and no one does it exactly the same. In today’s podcast, I’m going to take you through six ways to build a DOO business.
Six Types of Director of Operations Business Models
Before we get started, you should ask yourself: “Do I like short interactions with clients or depth and length in my relationships?”
The answer to that will determine the type of offer you should create for yourself.
“Do you like to be in and out of businesses, or do you like to stick around?”
1. Leverage the Strategic Mapping™ Model
This is a blueprint you get in the DOO certification that you can use to help businesses scale. You can use this blueprint as a stand-alone service.
This is perfect for the DOO who likes to make a big impact, but doesn’t want to deal with the day to day implementation.You provide the model, and then step out.
You can also add on to the model by adding system assessments, team assessments, or technology assessments.
2. Project Management
This is the one skill set that everyone who comes through the DOO certification must have, but it doesn’t mean you have to have a certification or degree in project management.
You can use the DOO certification and trainings to strengthen your project management business. You will be hired to execute a project that has a beginning and an end date. Although these are short term, often times they will lead to repeat projects within the same business.
3. Fractional Retainer
A fractional retainer means that you are not in the business full time. You come into the business for a dedicated portion of your week and manage the day-to-day, but not project-to- project. You look at all operations and back office support.
You will have a big impact on the business, but you are serving multiple businesses. This is a way you can start to scale your own DOO business.
“Increase your value, pour into the clients you have and don’t take on more that 4 clients at a time.”
4. Agency model
Once you are in these fractional relationships, you are going to have more demand for your services. One way to scale is an agency model, in which you hire people to help you implement.
There are a couple of different ways you can implement this agency model as a DOO:
- You serve as the DOO for the business, but you have people on your team who implement. If the business you are working with doesn’t have their own team, this is a good fit. You can go deep into their business and create a long lasting relationship.
- You serve as an account executive, and staff the business with what they need (OBM’s, project managers, or DOO’s). You’re responsible for securing clients and high-level relationship management, and your staff is responsible for the deliverables.
This is perfect for someone who already has a depth of knowledge in a field, such as HR, financial services, or data management. You can leverage your DOO certification and layer it on top of your core competency.
This model is perfect for the person who has flexibility to travel. Typically, you meet face to face with the client in their business and spend 6-12 hours on the intensive. This allows you to go deep very quickly and provide clarity to the business.
You’ll start with the Strategic Mapping™ model, and you can add on a specialty service such as data analysis, team analysis, or mapping out an event. You can build your entire business around these intensives.
“I’m deeply invested in making sure we are building careers, and not just fill-in-the-gap experiences.”
I hope you enjoyed learning about the different business models that we talked about today. If you are interested in becoming a DOO, please check out the Director Of Operations Certification.
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Go to the Ops Insiders Facebook group and let me know which of these six options for DOO business models matches where you are today.
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