Does project management, organization, and leadership come naturally to you? Have you been working in project management, and wondering what your next move is?
Today we are covering the number one question I get asked when people are trying to decide if they should join the Director of Operations certification program:
What’s the difference between the Online Business Management (OBM) certification and the Director of Operations (DOO) certification?
Both of them are excellent options, and I am going to break them down for you.
Before we dive in, I wanted to invite you to join me for the 5 day sprint where I will address how to handle scope creep. Sign up for the Scope Creep Solution, starting on Aug 10th.
To OBM or to DOO?
That is the question…
Both are phenomenal programs where you can utilize your gift of project management and operations to be able to develop a career path with flexibility and the ability to bring in a great income.
When I began, I never knew about online business management training. I had heard about the Virtual Assistant world, but I was coming from a corporate operations background. I felt I had a lot of leadership and experience and asked myself how I could take my experience and translate it into the small business space.
The Difference Between OBM and DOO
An OBM trains people to support businesses in the online space. Operations look at the day to day tasks and functions to ensure that revenue is coming in.
A DOO trains in a large number of operational areas: finances, project management, team management. It serves a more comprehensive operations package, supporting all different models: online, small business, or corporate. The DOO is a more holistic approach.
If you want to deal specifically with online business, consider the OBM.
If you want to learn how to run your business better, or learn full operations for any business, consider the DOO program.
OBMs will include training in online marketing and launching, specific to the online space.
Since DOOs train in a comprehensive view of operations, training is not marketing heavy.
When I interview DOO candidates, I ask them how comfortable they are with marketing. If marketing is their strength, I will direct them towards the OBM certification.
If they enjoy looking at businesses holistically from strategy and implementation, I will direct them towards the DOO certification.
Content of Training
In the DOO program, we focus on financials. You don’t have to be an accountant, but if you are going to be seen as a counterpart to the CEO, you will have to understand the basics of financials. You will be helping that leader make strategic decisions, so you must have a solid understanding of money.
The DOO has a strategic mapping model which is a big differentiator between the two certifications. It will allow you to come into a business and partner in-depth with a leader from the beginning. This is a license that DOOs get after completing the program.
Also, DOOs focus on metrics and KPIs (key performance indicators) to help us understand business leaders if they are on the right path or if there are opportunities or gaps that we need to fill in a quick way.
You can be a leader of a team and not be qualified or experienced enough to lead a business.
“DOOs are people who are ready to help a business leader to reformulate, repurpose, grow and scale a business in total.”
Size of Businesses
A DOO is a director level role who serves alongside the CEO, whereas the OBM is more of a managerial role. The size of businesses who hire are commensurate with that.
Often OBMs start out as a virtual assistant, and once they have success, they transition to the OBM role.
A DOO has years of experience, so now we are looking at refining. The question is “How do we become better?” rather than “What tools do we need to develop?” When I look at DOO applicants, I look at experience that they have accumulated and leadership that they already possess.
Implementation vs Integration
We see a lot of OBMs who are implementing, i.e. still doing the work.
The DOO does not promote doing the work, but integrates the vision that the business owner has… they are the master gatekeeper of the business, leader, and the team.
Commitment to Placing
I want to help you recoup your investment through the DOO certification. There are different tools within the content, but I also want to make sure we are growing the brand of DOOs in a strategic way. I’m committed to helping you get clients and will present those opportunities as they arise.
OBMs and DOOs overlap in so many different areas: project management, organization, systems processes, and team leadership.
This is a great growing industry with a career path for you. If you possess project management skills, and can process and understand the development of businesses, then the DOO certification program may be right for you. Given the current climate, remote work will no longer be taboo, and more and more opportunities will emerge, so this is a great time to invest in yourself!
Check out the Director of Operations certification program if you would like to learn more, or if you are ready to apply.
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