How to Gain Visibility for Your DOO Business with Lisa Simone Richards

How comfortable are you with visibility in your business? Is it something you’ve been avoiding?

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One of the biggest questions I get from those who come through the Director of Operations Certification Program is how to become visible so they can build out their business.

On this episode, Lisa Simone Richards joins me to go over some tangible strategies that will teach you how to increase your visibility and book out your services.

Meet Lisa Simone Richards

Lisa is a publicist for online coaches who want to confidently stand out and attract more people. She wants to teach you how to become an influential Director of Operations (DOO) and an expert in your industry. She will show you how you can be visible while honoring who you are. We are going to talk through some really tactical strategies that can help get more eyeballs on you so that you can book out your services.

Often a DOO is comfortable working behind the scenes, and is a little bit intimidated when it comes to visibility. What are some tips for us to get more eyes on us with the goal of booking our services out?

“Know your strengths and run with them.”

• What are your personal strengths? 
• Know who you are and how you shine. What is the format you’re most comfortable with?
  • Written piece, podcast guest, stage, etc.
• What are the goals you have for your business? People are looking for one of three things from the ABCs of publicity:
  • A: Awareness. People can’t work with you if they don’t know you exist.
  • B: Buzz. If you are about to launch something, you want to be talked about/heard about/seen in a bunch of different places at once (podcasts, tv appearances or articles).
  • C: Credibility. Are you looking to build and establish credibility? What would make sense for you to do to boost your credibility to drive traffic to your business?

Is written work still an effective strategy to attract visibility?

• As long as you are strategic about where the written work is being placed, it can absolutely drive traffic. Blogging or guest blogging is not as popular as it was 10 years ago, but…
• You can leverage others’ audiences, for example, writing an article that can be syndicated.

Where would you suggest we try to get work that would be picked up for syndication?

• Contributing content for different sites is easier than you think.
• Google “write for us (whatever industry)” and you will get a list of results that are looking for content, and you can find out where you can submit an article to.

For those who don’t mind being on stage/presenting, what are some tips for them?

• Get creative about how you show up in front of others on social media.
• Think about doing guest trainings in other peoples masterminds:
  • Leverage your networks and build relationships
  • Reach out to them and come from a place of 
  • Offer to add value to their audience 
  • Creates a win/win/win situation: 
    • Hosts are surprising and delighting members with a value add.
    • Members get to learn something they otherwise wouldn’t.
    • You get in front of qualified leads, and you are now a warm lead.

What are some ideas on how to get visible in your local area?

• Think about the local things in your backyard that you can be featured in.
  • Morning television show? Radio station? Article in newspaper?
  • How can you make it interesting for the audience who is consuming it?
  • How can you make it easy for someone to say yes to your pitch?
    • How can you craft an idea from top to bottom and hand it to them tied up with a pretty bow.
  • Have a healthy media mix. People like to learn in one of 3 ways: watching, listening or reading.

“Some of these opportunities are way easier to get access to than you think, it’s just a matter of knowing how.” –Lisa Simone Richards

 

“You don’t need to be the best at what you do… you need to be the two things my mom asked me not to be… fast and easy.” –Lisa Simone Richards

When we think about the ABCs, how do you figure out which is most important?

• What matters in your business right now?
• Example of Awareness: One client was moving from a brick and mortar business to online, so she just needed to be seen.
• Example of Buzz: If you have a launch coming up, you want a bunch of people talking about it.
• Example of Credibility: Focus on getting your name in a specific publication.
• What is the purpose? Do you need people to know who you are, satisfy a dream, launch a product, or be seen on multiple touch points?
• Don’t feel like they have to be exclusive, they can overlap as long as you are clear on what the intention is.

Which of these are most meaningful today? I want you to think about those ABCs as they relate to your business today because I want you to get visible right now so you can grow your business in a way in which you can accomplish the vision you have for yourself!

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Lisa Simone Richards is a publicist for online coaches who want to confidently stand out to attract more people. She’s here to show you how to become an influential coach and an expert in your industry. When she’s not speaking on stages across North America or shooting national TV segments, you can find her swinging a kettlebell, at a dog park, or baking her next experiment in the kitchen.

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