Do you feel like you are doing this online business thing all wrong?
Today we are talking about the mistakes you are probably making in your business that are slowing down your success… and how to avoid them.
4 Common Mistakes That May Be Holding You Back
I’ve been in business for 5 years, and I’ve literally made all of these mistakes! What about you? Are you making any of the following mistakes?
Too Many Offers
As you set up your business it’s so easy to offer too many things. Or have you said yes to someone who requested a service you don’t offer? You say yes out of scarcity and find yourself having to create that product on the spot, and eventually you find yourself with multiple offers.
The more offers you have, the harder it is for you to create systems and be consistent in talking to people. You confuse the people you actually want to work with, and it makes your visibility confusing.
Are you getting in front of the people you really want to be in front of? If not, we need to revisit your visibility. How are you being visible? I want you to attract the right people so that you don’t find yourself complicating your business and bringing in too many solutions for too many problems.
“If you aren’t leading your company, yourself, or the conversation, you will end up with too many offers and people won’t know what you’re known for.”
Think about the ways you want to help someone, and if there are too many things… trim it down.
Generalist vs. Specialist
If you’re new to operations or online business in general, you are probably starting wide… serving as a “Jill of All Trades” of sorts. If you are doing all-the-things, it’s a great way to start out to get data and intel… but you most likely won’t want to stay in that position forever. Some people are made to be generalists and others specialists, but often we don’t stand in enough confidence to identify exactly what we want to do.
“You could pick one piece of the operations puzzle, and come in and own it.”
If you look deep and find the thing that fires you up most, you may be able to niche further down and become a specialist.
Copying and Pasting Other Influencers Models
You cannot copy and paste any one person’s business. Businesses are built based on values and relationships. If you copy someone else’s model, it won’t be authentic to you. Which means you will face lots of obstacles and it may feel like cheating. That will slow you down and take away your power and confidence and increase your fear.
I want you to dive inside of yourself and assess what you are the best at. What gets you excited? What do you do better than anyone else?
You need to leverage the talent and values that make you unique. Review who you serve, what you like to do, and your values and choose a model that suits you. Also realize that business models will change as you gather data and see if it works… if it’s not working, you have the liberty to change!
“Your brand does not hold you captive…it allows you to expand, grow and deepen into the areas that make you feel powerful.”
Downplaying Your Genius
I am a perfectionist, and sometimes I minimize what I’m good at to feel safe. When I left a corporate executive job, I downplayed my skills when I started my own business. It didn’t take long until I realized I had to stand in my own genius.
I reflected on my accomplishments in corporate and decided to stand in them. But I am constantly surrounded by people who downplay their genius.
“I promise, when you rise up everything rises with you.”
People would often ask me how I was scaling my business so fast, and the truth is that I wasn’t scaling; I was just charging my worth. I have continued to see my worth and where I stand out, and in the places where I don’t stand out… I let them go.
“Scaling doesn’t mean making a certain amount of money, scaling means showing up in your business and making money with greater ease.”
Find your genius! Ask everyone you know and if what they say matches what you see in yourself… you’ve got the data to back it up!
Join the Free Masterclass
If you have a desire to earn more money in your operations business, join us in a brand new Masterclass on Jan 21st!*
This is a one day training that is full of action. It will allow you to leave the class with a real plan that looks at your financial goals, how you should position yourself, and where you should focus.
*Note date change from what is mentioned in the podcast. The masterclass will take place on Jan. 21st instead of 20th.
Weekly Ops Activity
What is your genius? What do you do better than anyone else? Take some time to assess yourself and survey others, then let us know in the FB group!
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