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Today we are going to talk about 8 ways you can skyrocket your business in 2021.
More and more people are leaving corporate and making the leap of owning their own business. As people transitioned to working from home thanks to the pandemic, working women saw the benefits of leveraging their skills from home.
“We are working from home and the world continues to find ways to do business in a bigger way.”
Women are doing this by leveraging a digital footprint. This means that more digital products are being created, digital marketing efforts are being used more and more, multiple marketing efforts are being instituted for one product, and teams are being expanded.
You as an operations expert have more opportunity than ever before. This is the year you can skyrocket your business. This is the pattern we have been seeing, and in fact, I almost tripled my business in 2020!
1. Identify Your Gifts
What makes you special? Leverage the level you are at and stretch it to the next level. If you have been an implementer in a business and you have the capacity to grow, now is the time.
2. Nail Your Offers
Do what you are good at. What do you enjoy and that the world finds valuable? Dive into those skill sets, own them, and put them on display. Everything else needs to be taken off the table.
3. Understand Your Avatar
Understand every nitty gritty detail of this person. It may include getting on a zoom call with your ideal avatar, which may be uncomfortable… but this step is key. You need to understand them, otherwise you are not going to feel heard or seen, and you will have a hard time penetrating that audience.
Marketing your company is the only thing that will allow you to get to the next level. The more you understand your person, the easier it will be to have a conversation.
4. Price Your Offer Appropriately
Absolutely do not short change yourself. This requires confidence.
“Action creates confidence, and confidence creates cash.”
Figure out what other providers who serve your clients are charging. Then charge 20% more than what your gut is telling you.
5. Communicate Unique Value
Clearly communicate your unique value in all of your marketing. What makes you special or different from a peer? Communicate that in every single marketing piece: website, emails, social media, sales pages, opt-ins, phone calls, etc. Spend some time working on your messaging.
6. Sales Calls Galore
You must get on the phone with your people. If you want to skyrocket your business, the easiest way to do this with a high ticket offer is to get on the phone. No matter how you create this conversion activity (phone/zoom/dm’s)… you have to have quantity so you can see where you are hitting or missing the mark. This is the only way to get them to buy.
7. Pay Attention To Your Network
Go one level above who you are currently hanging out with. It’s fine to have a mastermind of peers that you are comfortable with, but you have to go to the next level. I have always surrounded myself with people who are smarter than me, who have been in business longer than me and who have larger audiences than me. When you surround yourself with those who are on the next level, you naturally rise to that level.
8. Be Committed To Upleveling
Uplevel your growth and professional development. You never want to become complacent, and the easiest way to do this is to commit to growing and refining the gifts you have been given.
Continuously look to find out where your gaps are and find people who have gone before you. If you are selling products that come easily to you, this will allow you to fast track.
The Ops Authority’s mission is to partner with operations experts to help them uplevel their income, avatars, and offers… and the best way to do this is to join the Director of Operations Certification Program. We will be kicking off Round 8 on February 1st. The application deadline is January 26th, so don’t miss out!
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Of the 8 steps mentioned, which is the first one you will be committed to working on? Let me know in the FB group.
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